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Steve Wallace

Interim CEO

Steve is a passionate brand activation and sports marketing expert with decades of sales and marketing success in the consumer-packaged goods, sport and event industries. He brings perspectives working from the brand, property and agency sides of the sports and entertainment industries.

Steve has leveraged sports marketing to propel brands like COLD-FX and Uncle Ben’s to record heights of revenue and consumer engagement as head of marketing in Canada and the US. He has championed the marketing activities as Vice President, Brand Activation for the TORONTO 2015 Pan Am/Parapan Am Games which were the largest and most successful Games hosted in Ontario selling 1.2 million event tickets, securing 63,000 volunteer applications and millions of torch relay and mascot interactions.

As Chief Marketing Officer for Prince Harry’s INVICTUS GAMES Toronto 2017, Steve led the launch and promotion of these inspirational multi-sport Games to record-breaking results and transforming the nation from empathy to empowerment. Steve has continued sports marketing activities with the Canadian Ski Team at Alpine Canada and with Play On! Canada, the nation’s largest street hockey festival.

Steve is a University of Western Ontario grad from the Richard Ivey School of Business with a Marketing major. He enjoys hanging out with his wife of 27 years, three adult daughters and his COVID puppy, Marty McFly.